Our Process: A Path to Effective Graphics
Team communication, creativity and skilled project
management are the key factors necessary to develop effective graphics for a trial
or mediation. At Borrowed Ladder Media, we begin each project by scheduling an initial
consultation with each client in order to provide an assessment of their needs.
From that point, we can identify which communication methods best match all data
content and case strategy. In a team based approach, our case managers and designers
can then work with attorneys, paralegals, experts and clients to create the most
successful and clear visual message.
Charts & Graphs
Statistics, data, and expert testimony are best presented through the use of charts
and graphs. At Borrowed Ladder Media, we utilize cutting edge technology resources
in order to create the most innovative depiction of your data. Whether you require
a simplistic bar chart depicting stock prices over time, or a complicated graph
of scientific statistics, we can provide high resolution images for digital presentation
or wide-format print exhibits.
Product & Process Comparisons
Often, two products or processes must be directly compared: a patent case that hinges
upon the specific definition of similar parts, a manufactured product that is similar
to another or a textbook medical procedure and the acutal one that was performed
on your client. No matter what type of case you are involved in, the visual creation
of, "this vs. that" style graphics can assist your audience in understanding
fundamental differences or similarities. The proper utilization of these images
can drastically improve a Judge or juror's level of comprehension, often with
just one static graphic.
Document Call-Outs
Most litigation will include a large number of required and relative documents.
Specific information that is critical to your case may be contained deep within
complicated material. You shouldn’t wonder whether this aspect of your message is
lost or unrecognizable. With Borrowed Ladder Media, you can be sure that the Judge
or jury will consider those facts when we extract and visually enhance this data
in your presentation. Utilizing commercial grade software such as Adobe Photoshop
or TrialDirector, we can create graphics that can be "called-out," annotated, or
highlighted for emphasis.
Timelines
Any legal matter is interconnected by a series of events. The visual depiction of
these events over time will assist in the presentation of case related data and
information. Visually presenting this data in a creative manner enhances a Judge
or juror's ability to comprehend the presentation as a series of inter-related steps
or stages. We can assist you in the creation of a detailed static or animated timeline.
We specialize in custom solutions, and can apply case related themes or visuals
within the timeline itself. Our images can be imported into a variety of presentation
systems, such as TrialDirector or Microsoft PowerPoint, or printed, mounted and
laminated on foam boards as large as 48" x 60”.;
Theme & Concept Development
As a visual solution provider, we can assist you in developing case themes and concepts.
The repetition of consistent imagery can be a powerful element in a case. Our approach
to theme and concept development is as if we were branding a product. We believe
that every factor and unique element will have an impact on a Judge or jury, from
the selection of a font to the chosen color scheme. Our experience in almost every
area of the law allows us to provide a custom solution based on our team's wealth
of knowledge. The addition of this value added service can often be the difference
between success and failure. In litigation, how the argument is branded and packaged
can be just as important as the quality of the argument itself.
Markman hearings
Intellectual property is a specific and narrow area of the law where the minutia
of science is in full spectrum. Presenting a high quality presentation and series
of graphics at a Markman hearing can allow the Judge to review the strongest possible
work product, and potentially demonstrate to opposing counsel a high level of preparation
and proficency. Whether your case involves a complicated mechanical process, a chemical
compound patent, or a globally sold product, we can assist you in developing your
claims into a cohesive and effective slide deck. Intellectual property is a complicated
and intricate field - creating the persuasive graphics that you need doesn't
have to be. If you have already begun working on a draft of materials for a presentation,
simply forward them to our team and allow us to provide you with the most polished
version.
Daubert motions or hearings
The quality of an expert's testimony and presentation to a Judge or jury can
be critical elements. Did they rely on trusted methods and procedures? Are these
practices consistent with one skilled in the art and active within the field? Since
the 1993 Supreme Court ruling in the
Daubert v. Merrell Dow Pharmaceuticals, 509 U.S. 579 (1993) case, the
admissability of an expert's testimony can hinge upon the credibility of the
presentation. Whether you are arguing or defending a Daubert motion, the level of
care and preparation that must be adhered to for each qualifying expert must not
be ignored. Our expert services and skills in the area of graphic design, layout
and presentation can assist you in creating the compelling visuals for an expert
in any case.